Integrity vs rewards: Amazon’s approach to customer loyalty
Posted by Samantha Maloney
Amazon Earns Customer Loyalty With Integrity, Not Rewards – writes Jonathan Salem Baskin. Read on
We convert data into decisions that deliver REAL ROI. We turn cold, hard facts into powerful and engaging customer relations. We spot patterns and opportunities where others see chaos. We are a game changer. We are Beyond Analysis. READ MORE
MENUThe Crunch – Issue 15
Posted by Alan Chandler
Our weekly look at the colliding worlds of mobile, payments and targeted marketing. In this issue, we show how the wonderful world of analytics can help a basketball superstar to up his game … and how to listen when someone is venting! Read on
The science behind brand colours
Posted by Samantha Maloney
@lhrsydjfk says:
I’ve #justsponsored Beyond Analysis Decision Sciences and World Cancer Research Fund on @JustGiving. http://t.co/Wha7ldU3Ks #in #ws
The Crunch – Issue 14
Posted by Alan Chandler
Our weekly look at the colliding worlds of mobile, payments and targeted marketing. In this issue, we unpick the secrets behind the successes of some of our greatest entrepreneurs .. as well as what not to do when developing your own ‘big idea’! Read on
@beyondanalysis says:
Hunter Albright talks to #ProgrammableWeb about using #APIs to access #BigData analytics apps http://t.co/PMVkIci9AZ #ws @HunterAlbright
@beyondanalysis says:
Paul Alexander in #ComputerShopper article “Track & Trace”: too much focus on chruning offers, not understanding customers #ws @lhrsydjfk
@wberesfo says:
Curry night on brick lane! #ws http://t.co/YSntTCAC81
The challenge for retail
Posted by Sarah Hollins
The Crunch – Issue 13
Posted by Alan Chandler
Definitely not unlucky for some, Issue 13 once again explores the overlapping worlds of payments, mobile, targeted marketing and big data. This week, we discover why banks need to organise themselves around customer data, the issues holding back mobile payments and what Apple is doing (or not doing). Read on
@lhrsydjfk says:
#landrover experience in Solihull yesterday was awesome. Factory tour was inspirational and lots we can apply to @BeyondAnalysis #in #ws
@lhrsydjfk says:
Retail Goes Shopping Through Big Data http://t.co/NxwxiMdVdT #in #ws @BeyondAnalysis
Marketing Trends for 2013
Posted by Hannah Slater
The definitive guide to the major marketing trends in 2013, including data monetisation, the four I’s of engagement and the 4 new Ps of marketing. Read on
Planning for the Big Data challenge
Posted by Samantha Maloney
Following on from the Beyond Analysis Big Data 6 point plan to meeting the Big Data challenge, McKinsey have produced some interesting tools to help you plan and implement your approach. Read on
Nate Silver talks Big Data at the LSE
Posted by Samantha Maloney